Adsterra Review: Setup, Pros & Cons, Results

Intro

In this Adsterra review we’ll show you how an ad network can return you 416% on your ad spend in 10 days (or less) with minimal effort on your part.
Adsterra is a world-known ad network with a Unique Partner Care approach and a decade-long presence in digital advertising.
It serves over 35 billion ad impressions per month, achieving 1.5 billion conversions annually, and boasting up to 20% CTR.
Sound good?
Cool, let’s get to it!

Verticals, Offers & Ad Formats

  • - VPNs
  • - Sweepstakes
  • - Subscriptions
  • - Gaming
  • - App Installs
  • - Software
  • - Binary
  • - Addons
  • - Antivirus
  • - Utility

Check out the top-performing offers you can run.
Along with Popunder ads, Adsterra also supports:

  • - Social Bar (which includes In-Page Push, Interstitials, Icon Notifications and Custom Widgets)
  • - Native Ads
  • - Banners (Display)
Tip: Try out different ad formats for your campaigns to see which perform best for your offers.

Funding Your Account

The minimum deposit value in Adsterra is $100.
Accepted payment methods include Paxum, Visa, MasterCard, and UnionPay.
You can also make a payment on request by Wire Transfer and Capitalist. When choosing Wire Transfer note that the minimum deposit in this case is $1000.
You’ll be able to see your payment history and upload any required documents from this page.
Want a Promo Code to help get you started?
Use "2HNFUSZQ" in the payment promo code section for a $50 bonus on your balance.
You will get $50 after depositing $200 on your balance.
Note: this promo expires on December 31, 2024 and is valid for new advertisers only.

App
























App

General Setup



Campaign name: We entered ‘sweepstakes’ here.
Connection type: You can flick between 3G and Wi-Fi only traffic options. For this offer, we chose ‘All Traffic’ but you may want to choose Wi-Fi only, if your lander has high bandwidth requirements.
Pricing type: Adsterra allows for CPM, CPA, or CPC pricing models. After questioning the manager and preliminary tests, I decided to start driving. From my experience with the format, I chose the CPC with 0.004$/click rate (preliminary tests showed that it is not possible to use minimal rate — all good traffic is stolen by competitors).
AdUnit category: Popunder, Social Bar, In-Page Push, or Interstitial or Native banner. For this offer, I wanted to test Social Bar format.
Traffic type: Mainstream + Non-Mainstream
Landing URL: It’s recommended to use domains that instill confidence in the user. For example domains like “win.prize-now.club” tend to have a higher probability of conversion compared to domains such as “trk.sdkfshfhkhsfshdufds.xyz” which are typically used by spammers.
Device format: Desktop, mobile, or tablet. The advertiser chose to work with mobile traffic exclusively, as per the recommendations on the offer page. There are tons of useful guides on affiliate marketing strategies for both mobile and desktop traffic which you can read to decide on a strategy. One other reason you might want to separate your traffic sources is so you can stay more targeted in your campaigns.
Countries: The advertiser chose Italy (IT). Adsterra allows you to manually select a country or use bulk input for multiple GEOs.
Budget limit: You can allocate a test budget to see how the campaign performs before dropping a fat stack of cash.
Start: Start immediately after approval, at a scheduled time or keep inactive. Targeting
OS: Select which OS you wanna target.
Browser: Any browsers you wanna target.
Browser language: Any specific languages you wanna target. It is especially useful for reaching expats abroad.
Carrier: Target specific network carriers.

Optimizing Your Campaign



So now that you’ve got the nuts and bolts of your campaign all tightened down, it’s time to tweak the settings to maximize the performance potential. This is a huge topic for discussion and covers everything from writing killer ad headlines to testing CTA buttons on your landing page.

#1 (Blacklisting and Whitelisting)
The survey is cool for sure. But you should protect yourself from bots in advance, that’s why we create blacklists.
ISPs of large marketplaces and other similar websites are banned immediately, it helps a lot from the flood of bots.
Found a site that’s awesome?
Add it to the whitelist and make a separate campaign, with placements that show themselves well.
This is for your convenience while working after all. Even better, if you are using the feature with custom bids on the selected placements.
#2 (Adding Creatives)
Yes, you’ll have to work hard again. As practice shows, the creatives on sweeps run out of steam very quickly and you have to always come up with something new.
I know how hard and exhausting it is, but we’re making money here, right?
Be sure to do different tests and different approaches beforehand, it’s important to understand in advance what creatives work best.
Post Optimization
So how well can you expect your campaign to perform after you’ve made all your tweaks and it’s purring like a finely tuned Lambo?
Well, the truth is this depends on a number of factors.
But, as time goes on, as you gather more data on which verticals and offers perform best with individual traffic sources and ad formats, you’ll grow both in confidence and in earnings.
Check out the Adsterra blog for real-world case studies with delicious ROI that will give you a taste of what’s achievable.
Let’s take a look at the results of the ad campaign we’ve been following up to now:
Traffic: Social Bar by Adsterra.com
Offer: Sweepstakes All Traffic
Period: 01.04.2021 – 10.04.2021
GEO: Italy (IT)
Spent: $171.70
Income: $887.20
Profit: $715.5
ROI: 416%
So with minimal testing and optimization, and a test budget of just $171.70, this campaign made a net income of $887.20 for a total profit of $715.5.
I can say that I’m almost not surprised by this outcome. Everything works like a clock, if the plan is set up.
As you can see, such offers on Europe — they are quite working: take ’em, test ’em, it’s all up to you.
Could you optimize this campaign further for even better results?
Absolutely!
The point is that Adsterra came through as a profitable traffic source for this sweepstake offer and resulted in a positive profit margin which can only be a good thing.
Finally, sweeps are a fairly simple type of offer.
However, they suffer from the drawback that they can become obsolete way too quickly.
Users quickly lose interest, and so the campaign has to be stopped soon after it was launched.
This makes scaling hard.
Also, don’t forget to think carefully about your pre-landers!
Tip: Ponder before taking complex cc-submit offers, as you probably won’t be able to overtake your competitors and the campaign could slip into negative ROI. Which is bad! Also do not forget to test campaigns, settings and creatives. And be sure to communicate with your manager, they are always helpful and most responsive.
Good luck!
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